Two Meal Kits Launch with Niche Lifestyles in Mind

A pair of new meal kits have launched to tap niche lifestyles with mail-order food.
Even in the wake of the horrific Daily Harvest foodborne illness outbreak, there continues to be a steady stream of brands looking to push into their customers’ homebound habits with some manner of meal kit.
Nurra, a new offering from Minnesota-based Life Time Fitness, looks to cozy up with healthy meal preppers. It offers a range of 18 meals all prepared and ready for the microwave. The plan runs from four substantial- and healthy-looking meals a week, for $68 plus shipping, to $240 per week for 20 meals (and free shipping).